Team: JCR Motorsport powered by EB Critical Engineering Services ltd
Championship: Bennetts British Superbike Championship – BMW F900R Cup
Powered by: EB Critical
Bike: BMW F900R
The 2025 season has been a landmark year for James Cleary and JCR Motorsport in the Bennetts British Superbike Championship, competing in the Rokitoff BMW F900R Cup. Over the course of eight rounds, James has delivered a string of strong and consistent performances that not only exceeded pre-season expectations but firmly established him as one of the standout privateer riders in the paddock.
Strong Start and Consistent Form
James opened the season in superb fashion, immediately showing competitive pace against a highly experienced field. From the first few rounds, he was a regular feature inside the top five in the heat races, displaying confidence and control aboard the EB Critical BMW F900R. His strong qualifying performances consistently translated into top-fifteen finishes in the main races, laying a solid foundation for what would become his most successful season to date.
A Breakthrough Victory at Brands Hatch
One of the highlights of the season came in July at Brands Hatch, where James claimed his first-ever national podium — and race victory. In a display of complete dominance, he crossed the line almost five seconds clear of the chasing pack, marking a career-defining moment for both him and the JCR Motorsport team. The win was a testament not only to James’s talent and determination but also to the meticulous preparation and technical excellence of the EB Critical-supported BMW package.
Exceeding Expectations
At the start of the season, the team’s goals were clear: to build on the 2024 seasons gains and finish inside the top ten and challenge for the occasional podium. However, James’s performances have surpassed all pre-season goals and objectives. Across eight of the ten championship rounds, he maintained a high level of competitiveness, regularly challenging established front-runners and earning the respect of fellow riders and teams alike.
Team and Technical Support
The partnership with EB Critical has been instrumental in JCR Motorsport’s success this year. The BMW F900R has proven to be an exceptional machine—reliable, fast, and adaptable across all circuits on the calendar. The ongoing technical and logistical support from Dan, Beth, and the wider EB Critical team has been invaluable, enabling James and the team to focus on race performance and development throughout the season.
Looking Ahead to 2026
With momentum firmly on their side, both James and JCR Motorsport are already looking ahead to 2026. The plan is to continue aboard the BMW F900R, building on the progress made this year and pushing for even stronger results. Discussions are also underway to explore new opportunities and potential expansions within the Bennetts British Superbike Championship structure, signalling an exciting next step for the team’s growth and ambition.
Final Thoughts
Reflecting on a remarkable season, James Cleary said:
“This year has been incredible from start to finish. The EB Critical BMW F900R has been faultless, and the support from Dan, Beth, and everyone involved in the team has been amazing, I really appreciate the support and opportunity. To take my first national win at Brands Hatch was something I’ll never forget. We’ve exceeded every target we set, and I can’t wait to see what 2026 brings.”
The 2025 season will undoubtedly be remembered as a breakthrough year for both James Cleary and JCR Motorsport — one built on hard work, determination, and a shared passion for racing excellence.
